We are told to ask for the customer's needs. But plain survey questions are not appreciated by smart customers who expect to learn something rather than to be nose-picked.

Challenger Pitchbooks are the solution: by presenting challenging market information - a good one is the gap between "% of market is asking for ABC" versus "common industry practice is XYZ", smart customers will be triggered to reveal how they currently work and what their plans are. Use relevant reference cases to trigger discussions on how things can be done differently. Ask a customer to pick priorities from the many things that your product can achieve. If your audience starts to discuss among themselves... sit back and enjoy: you are the master of the show now. Interactive pitchbooks not only position you as an expert, but also engage your audience while you capture the context.

Need Assessment is integrated into the pitchbook: as part of the discussion, buyers indicate priorities and business concerns. The d!nk content factory offers a range of interactive elements to build the need assessment suited to the sales situation.


Need Assessment has often been synonymous with tedious forms and questionnaires. The d!nk need assessment app transforms the information gathering into a discussion about the business drivers  and strategic objectives. Think of a stories instead of survey questions.

Instant Result

Based on decision trees and solution matrix, the most suitable solution for the customer context is automatically proposed as a personalised presentation, enriched with case studies.

Single buyer profile

The d!nk need assessment app exchanges the client profile with the central, secured repository. The d!nk solution is pre-integrated with major CRM providers, or can be integrated with in-house client information systems. 

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